How to Sell Like Steve Jobs
Posted: July 12, 2011
If you can provide your prospects with the reasons that they want/need/expect to own your particular product, it can go a long way toward helping in that crucial — and inevitable — spousal “sales” conversation.
It’s a simple formula.
To convert readers into buyers of your product, you must provide them with:
- Jaw-droppingly relevant benefits
- Reasons they can give to their spouse
If you can provide your prospects with the reasons that they want/need/expect to own your particular product, it can go a long way toward helping in that crucial — and inevitable — spousal “sales” conversation.
Writing that fails to convert often contains only half of this formula.
Read the full article and how masterfully Steve Jobs (and his copywriters) accomplish this — with product after product after product …
Biz Tip Source: Copyblogger