How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

Posted: March 19, 2013

[caption id="attachment_11232" align="alignright" width="500"]image from blog.hubspot.com[/caption]If you want to grow your business, but are using outdated methods, you might be finding out that you're having little to no success. Here are some tips that could help you.

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages.

The good news is that the amount of time people spend interacting with media is only growing; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. Hmm. What to do to compensate for that disparity?

Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century.

Read entire article How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages on Hubspot's Blog