How to Measure the Effectiveness of a Content Marketing Strategy

Posted: October 31, 2017

Online marketing requires a strong strategy for it to be effective. Part of that strategy involves measuring the results it's producing. Know the key metrics to monitor and make sure your strategy is yielding the results you want.

Mark Walker-Ford, writer for Social Media Today, shares how to measure content marketing strategy effectiveness.

10 Ways to Measure the Effectiveness of Your Content Marketing Strategy

Are you looking for ways to measure the success of your content marketing strategy? Want to know if your efforts are generating the results they should do? Orbit Media share 10 metrics you should measure in this infographic. Here are the key points:

Website traffic
Subscriber growth
Search rankings
Time on site
Social media followers
Social media shares
Links and Authority
Clickthrough rate (CTR)
Leads
Feedback

Read the entire article 10 Ways to Measure the Effectiveness of YourContent Marketing Strategy on Social Media Today. Save