How to Identify Content Topics That Hit Home With Your Readers

Posted: February 13, 2013

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If you're a blogger, social media specialist or anything dealing with pitching content to people. You need to make sure that you use content that people will find interesting. 

[caption id="attachment_11188" align="alignright" width="500"]Image from blog.hubspot.com[/caption]

If you're a blogger, social media specialist or anything dealing with pitching content to people. You need to make sure that you use content that people will find interesting. 

Blank screens are the enemy of inbound marketing. So smug. So taunting. They think they're so great with all that empty, useless space. As an inbound marketer, your job is to take that empty page down a peg or two.

But you know what? A page full of drivel is no better than a gleaming white screen. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. You know, where the topics you're publishing just don't seem to be hitting the mark with your audience. So here are a few techniques we've picked up over the year for finding the right topics for your audience so you can publish the kind of stuff people will love to read.

Find Topics That Matter to Your Audience

Good topics should be found at the intersection of your expertise, and your audience’s core needs and interests. You know what interests you; now open up channels to find out what matters to your audience. Here are the venues you could be using to do that.

Read entire article How to Identify Content Topics That Hit Home With Your Readers at Hubspot