How to Have a Flawless Interview

Posted: December 02, 2014

Interviewing an industry expert can be a great marketing strategy for building traffic and brand awareness. However, if the interview doesn't turn out well, it may not be as effective as needed. Conduct a flawless interview and get people talking about your brand. Eric Siu, writer for Hubspot, shares how to have a flawless interview with top professionals.

How to Produce Flawless Audio Interviews With Industry Experts

There’s no doubt that interviewing experts and releasing the resulting clips can be a powerful strategy for generating traffic and building brand awareness. But just because interviews can be powerful doesn't mean they always turn out that way. Without some direction, it's very easy for interviews to fall into the latter camp. That's where this article comes in. It's all based on my experience producing more than 50 expert interviews, which people like Emerson Spartz (the young founder of Spartz Media who built a website with 50 million pageviews at age 12) and Ron Klein (the inventor of the magnetic credit card strip). And while I can’t claim that my clips are truly “flawless,” I have learned quite a bit after producing them. Based on my failures and successes, here are a few of the lessons on producing amazing interviews. Perfecting Your “Ask” Deciding which experts to invite to your interviews can be tricky. While interviewing your industry’s top experts can pay off big in terms of viewer interest and social shares, getting these gurus to commit can be difficult, if not impossible. Read the entire article How to Produce Flawless Audio Interviews With Industry Experts on Hubspot.