How to Get People to Fall in Love with Your Book Using Social Media

Posted: August 18, 2013

Let's face it, you need to utilize every possible resource to sell your book. Even when working with a publisher and getting the word out in all the traditional ways, you need to think outside the box to promote and get readers. Social media can play in integral part in getting readers to fall in love with your book. It also helps them connect with you on a level that traditional marketing just can't provide.

Let's face it, you need to utilize every possible resource to sell your book. Even when working with a publisher and getting the word out in all the traditional ways, you need to think outside the box to promote and get readers. Social media can play in integral part in getting readers to fall in love with your book. It also helps them connect with you on a level that traditional marketing just can't provide.

In today’s writing world, there’s huge competition for readers. Authors are expected to have their own social media platform whether they are traditionally published or self-published. The first question writers ask is “Can I sell any books using social media?” Followed closely by “I don’t have time for social media.” The answer to the first question is yes, you will sell books using social media but more importantly, you’ll connect with your readers. I feel that all authors need to make time for social media to be successful with their book marketing and this is backed up with information from traditionally published authors.

From Guy Kawasaki’s 10 Social Media Tips for Authors: “Wrap your mind around this: One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author. You’d think that the main reason for approaching a traditional publisher is to reap the benefits of the publisher’s marketing, and you wouldn’t have to bring your own.

Life is full of mysteries, and whether you’re working with a traditional publisher or you are an artisanal publisher (a.k.a., “self-publisher”), the potency of your marketing platform can determine your success.”

While people are mourning the death of the traditional book and bookstores, we can also celebrate this brilliant new way that readers, authors and their books are connecting in this new frontier. Books are reaching a new renaissance as the possibility for online popularity can push a book from an author’s mind, to their computer and straight into the hands of their fans as happened with indie phenom Hugh Howey. Hugh wrote his WOOL series and self-published them on his website. Fans found them and went crazy for them creating online buzz and unheard of book sales for a self-published author. The pure quality of content gave Howey’s books legs and found readers as he published them in five small novels in serial manner. Fans couldn’t and still can’t get enough as they flock to his website to check his word count on his next writing projects.

Read the entire article How to Get People to Fall in Love with Your Book Using Social Media, at Positively Peggy.