How to Decide What Type of Content Creation is Best for You
Posted: August 16, 2022
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Content plays a huge part in a brand's marketing strategy and has been proven to be the most effective way. However, it can be difficult to figure out which type works best for you as there are several different types.
Michael Brenner, Content Marketing and Digital Marketing Influencer for
Marketing Insider Group, explains the four types of content creation and how to decide which one would work best for you and your brand.
Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to engage their audiences and attract new customers.
In fact, the overwhelming majority —
86% — of businesses currently outsource their content creation in some way.
But that doesn’t mean in-house content creation is dead (far from it) or that outsourcing has to be an all-or-nothing approach. In the sections that follow, we’ll walk through what content creation entails, why it’s so critical for brands today, the various approaches for executing it on an ongoing basis, and how to know which approach is right for your business.
Read the full article,
4 Types of Content Creation (and How to Decide Which is For You), on
Marketing Insider Group.