How to Build a High-Converting Landing Page
Posted: January 04, 2022
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One of the most important components of a brand's website is landing pages. They can have an impact on whether an individual will look into the website further or not. From creating a great headline to displaying your most important information prominently, you want a page that will catch the visitor's attention but is also easy to navigate, and focuses on the value you provide, rather than the brand.
Erin McShea, writer for
Marketing Insider Group, shares six ways to accomplish this.
High-converting landing pages are one of the most important components of your brand’s web presence.
They’re often the equivalent of your first impression with potential customers, and they’re your best opportunity to capture leads. Without them, most of the
web traffic you earn ends up lost because visitors leave without taking any further action.
Get this: brands that heavily utilize landing pages as part of their conversion strategy (have 30-40 landing pages) get
7x more leads than those that don’t (1-5 landing pages).
Read the full article,
6 Principles of High-Converting Landing Pages, on
Marketing Insider Group.