How to Advertise on YouTube
Posted: March 06, 2017
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Choosing the right platform for video advertising plays a big part in its success. Embedding it on a website is one option, but with YouTube being so popular, it makes great sense to advertise there. You'll need to know some basics about the options to create a successful advertising campaign on YouTube.
Jami Oetting, writer for Hubspot, shares how to launch and optimize a YouTube ad campaign.
You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.
With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches.
While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI.
The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. There are specific creative constraints and a ton of options for this platform, and you need a base knowledge before you even scope out your next video project to make the most of the paid possibilities.
What’s New With YouTube Advertising
In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.
Read the entire article
YouTube Ads for Beginners: How to Launch and Optimize a YouTube Video Advertising Campaign on
HubSpot.