Image from socialmediatoday.com[/caption]Social media can have a positive or negative effect on sales. When it's good, it can be great. However, if done poorly, then the results may not be what is expected. Learn how social media is affecting your sales.
Image from socialmediatoday.com[/caption]Social media can have a positive or negative effect on sales. When it's good, it can be great. However, if done poorly, then the results may not be what is expected. Learn how social media is affecting your sales.Luca Massaro, writer for Social Media Today, shares how social media can affect your sales.
How Is Social Media Affecting Your Sales in 2014?
The communication between brands and consumers has changed dramatically, so much so that brands can no longer effectively communicate using only TV, print media, radio and outdoor. In 2014 social media has grown to become one of, if not the major approach for brands marketing to todays super savvy audience. But with an abundance of knowledge and insight at our disposal, are brands today seeing success from social media or is it merely a minefield that few are able to navigate through?
The general public have direct access to the majority of brands and if they don't have access, those brands are effectively not in the very large shop window.
It is ideal to engage with users that have are speaking positively about your brand. However, negative feedback from consumers can reveal the dark side of social media. This is nothing to be afraid of; criticism is part of business and the way you address the conflict and respond to the negative feedback can humanise your company. Social Media is a two-way channel where real value lies in building and developing relationships.
Read the entire article How Is Social Media Affecting Your Sales in 2014? on Social Media Today.