How Effective Visual Content Marketing Is

Posted: January 01, 1970

visual-content-2 Think of how many times a day there's some type of product being marketed. Now think of how many times you can remember that product because of a visual image that was associated with it. Learn just how effective visual marketing is, especially when it comes to social media.

Jesse Mawhinney, writer for Hubspot, shares stats on how effective visual marketing is.

17 Stats You Should Know About Visual Content Marketing in 2015

Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior.

At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception.

While reviewing this year’s research two major trends emerged and both highlight the effectiveness of visual content marketing. As you will learn, this year’s data reveals that marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results.

Let's begin by examining a few statistics that demonstrate the impact visual content has on social media reach and engagement.

Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. Keeping pace with this trend, several research studies conducted over the course of 2014 point to the rather amazing effectiveness of visual content for social media.

Read the entire article 17 Stats You Should Know About Visual Content Marketing in 2015 on Hubspot.