How Backlinks Can Boost Traffic to Your Website
Posted: April 27, 2012
In order to increase your website traffic, you need to focus on backlinks, as well as search engine optimization and keywords.
When building a website, business owners often focus so much on keywords and other on-page search engine optimization factors that they overlook the importance of backlinks.
Some industry experts estimate backlinks may account for as much as 80 percent of the weight that search engine ranking algorithms give websites. When it comes to improving how your business turns up in searches, cultivating links from other websites that point back to your own site is too big an opportunity to pass up.
If you aren't actively building backlinks, here are some basics for getting started:
What are backlinks?
At its most basic, a link is a connection between any two web pages. You might have internal links between different pages on your site or external links that point from your site to other useful web resources. Links that go from another site to yours are called backlinks because they point back to your pages.
Why should you care about link building?
From a search engine optimization perspective, links demonstrate a site's popularity. Essentially, every time a site links to your pages, it's saying that it finds them worthy of sharing with its readers. When search engine spiders find a site with lots of other sites pointing to it, they conclude that the site provides quality information that should be rewarded with high rankings.
When building a website, business owners often focus so much on keywords and other on-page search engine optimization factors that they overlook the importance of backlinks.
Some industry experts estimate backlinks may account for as much as 80 percent of the weight that search engine ranking algorithms give websites. When it comes to improving how your business turns up in searches, cultivating links from other websites that point back to your own site is too big an opportunity to pass up.
If you aren't actively building backlinks, here are some basics for getting started:
What are backlinks?
At its most basic, a link is a connection between any two web pages. You might have internal links between different pages on your site or external links that point from your site to other useful web resources. Links that go from another site to yours are called backlinks because they point back to your pages.
Why should you care about link building?
From a search engine optimization perspective, links demonstrate a site's popularity. Essentially, every time a site links to your pages, it's saying that it finds them worthy of sharing with its readers. When search engine spiders find a site with lots of other sites pointing to it, they conclude that the site provides quality information that should be rewarded with high rankings.
Read the complete article How Backlinks Can Boost Traffic to Your Website to learn more about backlinks, including how to incorporate them into your website.