How B2B Marketers Can Use Video Marketing

Posted: April 03, 2017

[caption id="attachment_22923" align="alignright" width="263"] Image from socialmediatoday.com[/caption] One of the most popular types of online content is video. We've all spent time watching the latest "viral video". The good news is that marketers can take advantage of all of those hours being logged watching videos. Here are some tips for B2B marketers to help incorporate video into their content marketing strategy. Stanley Meytin, writer for Social Media Today, shares how marketers can incorporate video marketing into their content marketing strategy. If you have access to the internet, it’s likely that you’ve spent (and occasionally wasted) a good chunk of time watching and sharing video content. The amount of time the average user spends watching digital video more than tripled between 2011 and 2015 - YouTube recently announced that more than a billion hours of video content is watched from their platform every day. All the statistics make video seem like a no-brainer for any content marketing strategy, but when most of your personal favorite videos feature funny comedians, cute animals, or famous musicians, it can be difficult to imagine what video content would look like for your brand. B2B marketers, more than those working on the consumer side, may have a particularly tough time imagining their products on the big screen. Yet B2B video content can not only be entertaining, it can be effective - 64% of consumers are more likely to buy a product online after viewing a video. Here are ten ways B2B that marketers can incorporate video into their content marketing strategy. Read the entire article 10 Ways B2B Marketers Can Incorporate Video into their Content Marketing Strategy on Social Media Today. Save