Honest Marketing

Posted: November 28, 2023

In this digital era, it seems impossible to make it through a day without being inundated with senseless information. No matter where we go, somebody is vying for our attention. Companies promise quick fixes, shortcuts, and life hacks. If you're like me, you ignore 99% of ads simply because there isn't enough time to process what is happening. With this kind of corporate competition, it seems impossible for a company to get a point across.  But it isn't. People have an innate ability to distinguish truth from lies. Because of this, the best way to grab someone's attention is by telling the truth. Companies that have a strong sense of self and are able to express their values to customers will always outperform similar companies who conjure up a false image in hopes of tricking consumers. Simple, good old-fashioned honesty stands out more than anything in today's world of lies and half-truths. The following article by Amy Aitman reviews a few ways companies can make a conscious effort towards honest marketing.

3 WAYS TO IMPLEMENT HONEST MARKETING INTO YOUR BUSINESS TODAY

Have you ever stayed up really late and watched infomercials? You know the ones, the ‘hard sell’ products with three easy payments of 99.99? Yes. Well, we all have. In today’s world, we might not have as many infomercials running, but that doesn’t mean that we are not continually inundated with flashy promises, quick fixes, products that we’ll never need — digital noise. For many social impact leaders, marketing and advertising can seem shady or sleazy, but it doesn’t have to be. Anyone can implement honest marketing into their business! For the full read, visit this LINK