Guide to Successfully Using Instagram Reels as a Brand
Posted: March 23, 2021
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Although Instagram Reels is often most well-known as an alternative to TikTok, it shouldn't be overlooked as a tool in a brand's marketing arsenal. Reels lets users share short video clips to reach a large audience. You can use that opportunity to share news about your brand, show products, and really let your brand's personality show - which can help build brand trust and confidence. From how to create reels to best practices on what to include when creating them, this guide can help you successfully use them for your brand.
Sked Social, contritubor to Social Media Today, shares how brands can use Instagram Reels.
If the concept of Reels sounds familiar to you, you're not alone. Many have
compared Reels to TikTok, with some suggesting Instagram’s latest upgrade aims to neutralise the growth of the popular video-sharing network.
Either way, Reels should play a crucial role in your business’s marketing strategy. Consumer expectations are evolving, and the
one billion monthly active users on Instagram have already embraced Reels.
This guide to Instagram Reels will take a deep dive look at what Reels is and how to use it best as a brand – including ideas for how you can use Reels.
What is Instagram Reels?
Instagram Reels gives users a brand new suite of tools to cut and edit 3 to 30-second videos with text, music, stickers, and other special effects.
The Reels update also includes a dedicated path to sharing and exploring the short clips. Users can access the never-ending Reels feed from the Explore page by tapping the Reel at the top of the screen.
Read the entire article,
How Brands Are Using Instagram Reels: Your Essential Guide to Success, on
Social Media Today.