Growing a Community on Instagram

Posted: July 05, 2016

Instagram is one of the fastest growing social media sites. Defining your brand voice is an important step to Instagram success. Learn how to grow an Instagram community and use the site to reach your target audience effectively. Melissa Megginson, writer for Social Media Today, shares how to grow your community on Instagram.

Instagram Marketing: How to Grow Your Community

The number one question we get asked is, “How do I build an Instagram following?” While it’s a great question, it isn’t step number one. Before you start filling up your feed with countless selfies or the classic quote image, you need to define your brand voice on Instagram. Images need to align with your brand, thus promoting your values and mission. Otherwise you could end up with a string of seemingly random cat photos when your business identify revolves around fashion. That’s an extreme example, but you get the picture. Here's how you do it. Narrow in on the user experience key to your brand identity One way to start your journey to pinpointing your brand identity is to sum up your brand essence in a single adjective. If you’re a travel company, this could be an 'adventure'. If you’re a women’s clothing company, perhaps you want to portray 'confidence'. Read the entire article Instagram Marketing: How to Grow Your Community on Social Media Today.