Grow Email Lists Using These Social Media Strategies

Posted: September 01, 2015

Social media is a well known tool to share information. However, most people don't know that by using social media, it is also possible to grow your email list. Using these five social media strategies can boost marketing and grow email lists.

Daniel Faggella, writer for Social Media Today, shares how to grow email lists from social media.

5 Simple Social Media Strategies to Build Your Email List

Social media continues to evolve into a fundamental tool for most business owners. If you aren't leveraging certain social media platforms in your marketing, then you are missing out on an opportunity to build your email list. Today, I am going to share 5 strategies that will help you convert your followers into qualified prospects. Strategy #1 – How To Collect Leads From Facebook Did you know that most of your Facebook fans are just “merely interested” in your product and service? It’s true. The vast majority of companies spend their money on ads that do nothing but promote offers to their audience. Unfortunately, that’s why most businesses are losing money on Facebook. The key to generating leads on Facebook is by providing thoughtful and useful content. If you understand the core desires and needs of your audience, they will reciprocate by giving you their attention.Once you establish their trust, you can present them with an opportunity to either subscribe to your email list or direct them to one of your own web properties. In general, Facebook is not a platform that should be used for direct sales. Understanding the mindset of your fans will give you a substantial advantage in your marketing. Strategy #2 - Generating Leads By Sending Fans Off Facebook Instead of directing your followers straight to a squeeze page, you should direct them to a blog post. Your blog will most likely be the central hub of your business. Read the entire article 5 Simple Social Media Strategies to Build Your Email List on Social Media Today.