Google's Biggest Social Search Update Yet Features Google+ Content
Posted: January 30, 2012
Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you.
Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you.
Today, Google is launching three new features to its search update, dubbed "Search plus Your World." The update brings personalization of Google search to a whole new level with the inclusion of results from an individual user's connections on Google+, making it impossible for businesses to ignore the impact Google+ is having on search. Here is a quick overview of the three new features.
Personal Results
These results enable you to find information only pertaining to you. They show photos and updates from Google+ that include your own and those that have been shared with you on Google+, and you're the only one with access to these specific results.
Profiles in Search
These results, also shown in autocomplete and regular search results, will display Google+ profiles of people you know or others you may be interested in following when you search for people's names.
Once searched, you'll also have the simple opportunity (if you're signed in and you use Google+) to add Google+ users to your Circles from directly within the search results.
People and Pages
These results show you profiles or Google+ business pages on the right-hand side of the results page when you search a specific topic or area of interest. And again, it enables you to follow profiles or pages in just a few clicks.
What if I Don't Want Personalized Results?
If you prefer to exclude personalized results from your search results, Google has also created a toggle that allows you to see only 'normal' Google results. You can toggle this on and off via the results pages, or you can permanently turn it off in your Google settings.
If you don't see personalized results in your Google.com search results yet, be patient. Google has indicated it will be rolling out these new features over the next few days. For all you visual learners out there, check out Google's video about "Search plus Your Word."
Biz Tip Provided by: HubSpot Blog
Posted by: Pamela Vaughan