Google Changes Help You Market Better in 2014
Posted: December 20, 2013
Google has fallen short in providing results based on semantic searching. 2014 will see changes made to their search programming that will bridge the gap. The result will be better marketing capabilities for all of us.
Google has fallen short in providing results based on semantic searching. 2014 will see changes made to their search programming that will bridge the gap. The result will be better marketing capabilities for all of us.
owner/founder of HMS Media, gives insight on how Google will help you market better in 2014.
How Google Will Help You Market Better in 2014
At the very heart of semantic search lies a simple proposition that also resonates with marketing: present the right answer, information or product to the right person at the right time.
To do this Google, in 2013, changed its search programming to better help it understand search queries and deliver better content and beefed up its semantic index increasing the number of entities that were found there by over 50%.
Success in search, just like in marketing, however can slip from one’s grasp because of two key factors: complexity and scale. The world is a far from easy concept to understand and the information we know about it keeps increasing all the time.
Read the entire article How Google Will Help You Market Better in 2014 on Social Media Today.