Going Beyond Blog Content in 2021
Posted: December 29, 2020
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Blogs are great for brand marketing, but they don't always generate enough interest in your products or services to be the only type of content you use. Stretching your imagination when it comes to typical content types can help increase the success of your marketing strategy. Some of the different content types may seem surprising, but they can have big payoffs when they hit home with what your audience and customers want. Whether you choose to use just one, or a combination of several, expanding your non-blog content resources may be just what you need to strengthen your brand in 2021.
Mark Schmukler, CEO and Co-founder of Sagefrog Marketing Group, LLC, and contributor to Marketing Insider Group, shares non-blog content that can ramp up your marketing strategy.
We use the word “content” all the time in B2B digital marketing.
Content drives engagement, delights and assists your audience, and gives people confidence in your brand.
Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist.
The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why.
But hiring an intern to write blog after blog about your products will likely generate little buzz. The most successful marketers are continuously pushing the boundaries and going
beyond the blog to create engaging pieces that generate more leads and sales.
By focusing on your target audience’s key challenges and the steps they take to seek solutions, you can develop genuinely insightful, interesting, and informative pieces that drive customer interaction and strengthen the value of your brand.
Read the entire article,
Take Your Content Beyond the Blog in 2021, on
Marketing Insider Group.