Getting Content to the Right Audience
Posted: August 05, 2014
Nothing is more important than having content hit the right audience. If content is bouncing around in cyberspace, not reaching anyone, then it's pretty much irrelevant. Avoid these three things to ensure your content is hitting the target.
Nothing is more important than having content hit the right audience. If content is bouncing around in cyberspace, not reaching anyone, then it's pretty much irrelevant. Avoid these three things to ensure your content is hitting the target.
John Bonini, writer for Hubspot, shares how to avoid your content missing the right people.
3 Signs Your Content Is Hitting the Wrong Audience
I can remember the first time a blog post I published generated over five thousand views.
Feels like it was only yesterday.
I mean, the endorphin rush makes it pretty hard to forget. It was a post I wrote on Millennials – the cool thing to write about at the time – and people loved it.
And while my initial reaction was to romanticize, it wasn't until later that I self-evaluated and asked myself, "so what does five thousand views actually mean for this article?"
Turns out, it meant very little. Sure it garnered a lot of attention which is always great, but from a business standpoint it achieved very little. I essentially hijacked a social trend and wrongly equated its performance with business value.
Poorly defined content is like empty calories – it may look and taste good, but you're not getting your nutrients.
So how did I know the post wasn't hitting the right audience? Let's explore.
Read the entire article on Hubspot.