Get Results from Email Marketing
Posted: August 15, 2017
With all the social media platforms in use for marketing, it can be easy to get caught up in focusing only on digital marketing. However, you shouldn't forget about one of the original core elements in marketing - email. Keeping marketing emails fresh and interesting can yield great results in conjunction with digital marketing.
Katrina Padron, writer for Social Media Today, shares tips for getting results from email marketing.
Email marketing is an important part of your holistic marketing efforts, plain and simple. Some businesses have shied away from it, thinking it’s an antiquated marketing method, but those who've stuck with it and kept it fresh and interesting are seeing some serious results.
For example, did you know doing something as simple as personalizing an email can yield a
6X higher conversion rate? Oh, and 1 in 5 companies report a
ROI of over $70 on email marketing campaigns.
Now if you’re falling in the spectrum of healthy open rates of
15%-27%, and your email list is even a few thousand subscribers – those are some healthy, legitimate leads. If you consider combining the power of email marketing and social media marketing you can see how that can be powerful, right? Were you aware how much one can impact the other?
One of our trade secrets is that we use email lists to build out a strong, sophisticated, and effective lookalike audience to reach new and relevant people on all platforms. This also allows for us to use hyper-targeted ads to ensure your email subscribers are seeing you on social, and people with similar online behavior as your email subscribers see your ads, too.
Read the entire article
Email Matters, Here’s What’s Missing on
Social Media Today.
Save