Get A Conference Game Plan Now

Posted: September 02, 2014

Conferences can be a hectic time for those who don't plan ahead. Knowing who to network with and what to say are big hurdles that can be cleared with the right game plan. Set goals beforehand to get the most out of any conference.

Conferences can be a hectic time for those who don't plan ahead. Knowing who to network with and what to say are big hurdles that can be cleared with the right game plan. Set goals beforehand to get the most out of any conference.

Brittany Leaning, Content Strategist for Hubspot, shares how to ensure you're getting the most for your conference attendance fees.

Conference Attendees: How to Get the Most Bang for Your Buck

Want to know the best way to waste your company’s time and money? Go to a conference without having any goals.

No, seriously. That’s like “doing marketing” without having any idea why you’re doing it or what you’re trying to accomplish. For a conference, you really just need a basic, high-level goal such as, “I’m here to learn,” or “I want to meet people” -- you don’t need to get into the nitty-gritty details. Having a high-level goal will help you figure out what to do at the conference to get the most bang for your buck.

And even when you do go to a conference with a goal in mind, you have to be ready to pivot and change up your plan. For example, I once attended a conference where my goal was simply to learn.

Read the entire article Conference Attendees: How to Get the Most Bang for Your Buck on Hubspot.