Generate More Business on LinkedIn

Posted: July 19, 2016

[caption id="attachment_12769" align="alignright" width="300"] Image from socialmediatoday.com[/caption] LinkedIn is primarily used as a networking tool to find connections and increase professional exposure. Lately, it has undergone some major changes resulting in big improvements. These six tips will help you generate more business on the social site. John Nemo, writer for Social Media Today, shares how to generate business on LinkedIn.

6 Key Steps to Generate More Business From LinkedIn

In case you hadn't noticed, there's a whole lot happening over on LinkedIn right now. From a new, freelance marketplace to the ongoing, furious debate about whether or not the world's largest "professional" network is becoming too much like Facebook, there's plenty to ponder. And if, like me, you're mainly interested in using LinkedIn to generate business, all of this is good news. Long story short, LinkedIn's improving by leaps and bounds, particularly in its ability to facilitate business deals between its 433 million members. Here are six specific, proven steps that I've seen work time and again in studying how to sell your products and services over on LinkedIn. 1. Create a Client-Facing Profile This is the most important - and overlooked - step in the entire process. To summarize: Instead of having a profile page that reads like an online résumé, you need to talk about the unique value and benefit you, your product and/or your service provides to your ideal clients and customers. Read the entire article Six Key Steps to Generate More Business From LinkedIn on Social Media Today.