Free Social Media Monitoring Tools for Marketers
Posted: January 08, 2019
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Almost every marketing team knows that a brand's internet reputation is crucial to its success. Monitoring your online social media presence may seem overwhelming, and setting the criteria for what you want to monitor is a great first step. Once you've made that decision, having the right tools to help you keep an eye on what you choose to track can be a huge help - and it's even better when they're free.
Brian Whalley, Director of Marketing at InsightSquared and contributor to HubSpot shares 13 free social media monitoring tools that can help lighten your load.
Reputation is everything. And on the internet, that couldn't be more true.
It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.
That's why social media monitoring is so important today.
What is Social Media Monitoring?
Social media monitoring, sometimes referred to as social media "listening," is the practice of examining what's being said about someone or something -- or the topics that entity cares about -- by other social media users. The people who are conducting this monitoring can do so for their own personal profile or on behalf of a business's social media account.
Social media monitoring can take many forms and track keywords, hashtags, and mentions of a specific user. It can also take place on one social network or across several.
Depending on the user and what their goal is in monitoring their social media presence, social media listening can offer all kinds of insight to help a business become more efficient. For example, if a brand is particularly controversial, or sensitive to how it's defined by the public, it might want to monitor every social network on which the brand has an account to keep track of its reputation. Or, if the company has a talkative consumer base that it wants to interact with, the company might limit its monitoring to just the social networks where it knows its customers are most verbal.
Read the entire article,
The 13 Best Free Social Media Monitoring Tools for Every Marketing Team, on HubSpot.