The Marketer's Handbook: How to Maintain & Grow Brand Value In a Crisis
A strong corporate brand can help achieve price premiums, promote customer retention, and attract top talent to the workforce.
Yet in times of economic instability there is a temptation for companies to trim costs around efforts such as brand building.
The Marketer's Handbook: How to Maintain & Grow Brand Value In a Crisis
A strong corporate brand can help achieve price premiums, promote customer retention, and attract top talent to the workforce.
Yet in times of economic instability there is a temptation for companies to trim costs around efforts such as brand building.
Read this free handbook and learn how to continue to build and nurture your brand, even in the face of a tough economy or other crisis. Various topics, including the elements of branding, customer impact, and employee development are discussed.
Click here to RapidRequest this free handbook. You will be required to provide contact information to receive the handbook.
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