Focus on Multiple Social Media Networks
Posted: March 19, 2019
[caption id="" align="alignright" width="470"]
Image: Social Media Today[/caption]
Last week something happened that caused panic for users of two big social media platforms. Instagram and Facebook were both down for a good chunk of time, and for brands who rely on them to generate income, it may have had a big negative impact. Twitter saw a jump in use by those who were trying to figure out what was going on, so that should tell us something. Limit the impact an outage of one or more networks can have by using multiple networks to promote your brand, do social media marketing, and generate income.
Dhariana Lozano, social media consultant and influencer at Social Media Today, shares tips on spreading your focus on multiple social media networks.
It happens here and there - Facebook goes down, Instagram goes down, then everyone runs to Twitter to figure out what the heck is going on. Last week, we experienced this again, with both Instagram and Facebook
going down for 10+ hours, and sparking panic among many brands and influencers who now rely on these platforms to generate income.
There's a key lesson in this for all businesses - depending on just one form of marketing is neither sustainable nor smart. You don’t own the networks, or the followings you’ve built on them. That's why with my social media agency clients (and throughout my career) I have always advised an integrated, multi-channel approach.
Here are some tips and thoughts on spreading your social media following.
Spread Your Social Media Following
It’s totally normal to have one network out-perform the others, whether you're an influencer or a brand. And if you do well on one, then I do think it’s valuable to concentrate on it in order to generate the best results. At the same time, I also fully support quitting a social media network if you're seeing zero return from it.
Read the entire article,
Why You Shouldn't Put All Your Focus on Only One Social Media Network, on
Social Media Today.