Five Ways to Optimize Video for Search Engines

Posted: April 26, 2012

If you want your video found via search engines, you'll need to know how to implement simple strategies to make sure it generates website traffic for you.

[caption id="attachment_10021" align="alignright" width="400"]© Thomas Pajot - Fotolia.com[/caption]Many website owners believe that simply filming a video clip and posting it to YouTube constitutes good video marketing. Unfortunately, they are missing out on major opportunities to increase the number of views their videos receive and the website traffic they generate through implementing a few simple search engine optimization strategies.

Their loss can be your gain, so consider the following actions to ensure that your videos are properly optimized for the major search engines:

1. Create engaging content.
The best thing you can do to optimize search engine results is to produce video content that is informative, helpful and engaging. When you release videos that help people solve problems or entertain them, you increase the likelihood that viewers will want to share your videos with others.

As your videos are shared more, not only will your rankings within the search engine results increase, including both the traditional Google, Bing and Yahoo and YouTube's internal search results, increase, but you'll also earn more backlinks pointing at your video content and your website.

2. Incorporate relevant keywords into your videos.
Because search engines often display video clips along with text pages, your videos will show up in the results more often if you incorporate target keywords into your videos.

Read the remaining Five Ways to Optimize Video for Search Engines.