Neomi Preston, guest author for Daily Blog Tips, shares a guide for video content marketing and how it fits into a marketing plan.
A Guide to Video Content & Where it Fits in your Marketing Plan
While video marketing is not a new concept, in latest years it has become one of the most used methods of advertising a brand and increasing customer awareness. With so many platforms where a video ad can be posted and plenty of tools available for creating video content, it’s really not surprising.
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2012 survey, conducted by B2B Demand Generation, showed that video was the second-most popular type of content used across channels. Another 2013 survey, ran jointly with MarketingProfs and the Content Marketing Institute, showed that (in 2012) video ads made 70% of the total number of ads on the market, a jump from 54% in 2011.
This makes for a very compelling argument to why you should go for a video ad instead of a static one.
Make Specific Ads
Before you start with your marketing plan, decide on its purpose. This will ensure your ads target people who will be interested in them, while also helping you increase ROI. Instead of creating an all-purpose ad, which will try to appease everyone, create short, easy to digest video, and choose to display your ad to people who are most likely to click on it and show a return on your investment.
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A Guide to Video Content and Where it Fits in Your Marketing Plan on
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Video marketing is an increasingly popular way for content providers to market. Creating a short video ad is a great way to get information across to viewers. These steps can make sure you do video marketing right, and make it fit into any marketing plan.