Find Authentic Photos for Content Marketing
Posted: March 30, 2021
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A picture is worth a thousand words. The saying may have been around forever, but it's never been more relevant than it is in today's marketing climate. When marketing your brand online it's vital to catch your target audience's attention, as well as show them who you are and what you stand for. Whether you use pictures or video, letting them see how your product or service can help them is a great way to drive sales. On the other hand, using the wrong photo can hurt your message. Taking steps to find authentic photos for content marketing can help ensure its success.
Michael Brenner, CEO and Founder of Marketing Insider Group, shares how to find authentic photos for content marketing.
What is visual content marketing? As you promote your brand online, it’s important to recognize how visual our world has become.
Gifs, influencer photos, Youtube clips, TikToks …. the Internet is flooded with images. In fact, that’s what digital aficionados have come to expect. The heyday of expecting consumers to sift through 100-page manuals is over.
That’s where authentic images play a role. We’ve all heard the saying: a picture is worth a thousand words? It may be cliched, but it’s true.
Using authentic photos in your content marketing communicates who you are to your target audience. Marketing is about helping buyers visualize how their lives would be improved.
As a result, the goal of visual marketing is to help people place themselves in your photos. However, the wrong photo can send the wrong message, which influences buyers away from your products and impacts sales.
Making An Impression
Visual content marketing can include infographics, influencer photos, stock photos in blog posts, gifs, and more. If you can make the most out of a visual impression, always go that route.
Read the entire article,
How to Find Authentic Photos for Content Marketing, on
Marketing Insider Group.