Find and Connect with Influential People Online
Posted: March 18, 2016
People have become more hesitant to share their contact information, thanks to spam and phishing attempts. That can make engaging with your audience challenging. Reaching just one influential person online can have a trickle effect and get your content out there. Influencers are out there - here's how to find them and connect.
Luke Guy, writer for Hubspot, shares how to find and connect with influential people online.
These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone.
For marketers, this presents a unique challenge. When people aren't willing to open up a line of communication with you, it becomes difficult to stay in touch with them. How will you notify them when you publish new content? How will you keep your traffic numbers afloat without their support?
When you're building out your online presence, having a strong email list can really help you expand your reach. However, it's not the only way to get the word out about your content. Think about it: What’s easier? Connecting with 1,000 people and getting their email individually or getting to know one influencer with 100,000 connections?
Building relationships with people who already have a large network can open up a ton of growth opportunities. Wondering how to get started? I'll walk you through it.
Read the entire article A 5-Step Plan for Finding and Engaging With Influential People Online on Hubspot.