Facebook to Start Hunting Fake “Likes”

Posted: September 13, 2012

[caption id="attachment_10519" align="alignright" width="400"]© graja - Fotolia.com[/caption]As the popularity of Facebook grew so did the importance most people give to “Likes”. They pretty much represent the social-proof currency of the web these days (i.e., the more “Likes” you or your fan page has, the more popular you must be).

[caption id="attachment_10519" align="alignright" width="400"]© graja - Fotolia.com[/caption]As the popularity of Facebook grew so did the importance most people give to “Likes”. They pretty much represent the social-proof currency of the web these days (i.e., the more “Likes” you or your fan page has, the more popular you must be).

The consequence is an obvious one: people started finding ways to generate fake “Likes”.

No one seemed to care that much until this week, when Facebook announced it will start filtering those fake likes. Here’s a quote from an article on All Things D:

Read the complete article Facebook to Start Hunting Fake “Likes”.

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