Facebook Page Engagement Trends
Posted: February 19, 2019
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With the popularity of social media platforms growing all the time, many brands are concerned about the effectiveness of using Facebook to engage with followers. It is still a great place to connect, but the type of content that you post can have an effect on the amount of engagement it actually gets. Video continues to be one of the most popular content types, but links and photos can still be effective. Incorporate these tips into your Facebook post planning to see better numbers of interaction and performance.
Andrew Hutchinson,
Content and Social Media Manager for Social Media Today, helps guide you through the latest trends on Facebook page engagement.
What's working on Facebook now, and how can you improve your Facebook Page engagement in 2019?
To help get you on the right track, social analytics platform
Quintly has released a
new report, for which they analyzed over 94,000 Facebook Pages, and more than 105 million posts, in order to get a better handle on what's working, and what's not, for brands on The Social Network.
And the insights may prove key in your planning - here's what they found.
First off, in what's become a very familiar message, Quintly found that video posts on Facebook generate significantly more engagement than link posts - 258% more according to Quintly's numbers. Yet, despite this, brands are still far more likely to post links:
"55% of the 105 million analyzed posts were Link posts. Photos were used in 29% of them and videos made up around 14%."
Read the entire article,
New Report Looks at the Latest Trends in Facebook Page Engagement, on
Social Media Today.