Facebook Announces News Feed Changes, Gets More Transparent With Businesses

Posted: August 09, 2013

[caption id="attachment_11486" align="alignright" width="346"]© redkoala - Fotolia.com[/caption]Facebook is bolstering communications to business marketers, and announced News Feed changes, including Story Bumping, Last Actor, and Chronological by Actor. They aren’t talking movie/tv actors, but the actions of the people you’ve been interactive with the most recently.

Read the full article by Dan Lyons, “Facebook Announces News Feed Changes, Gets More Transparent With Businesses,” on Hubspot

Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page.

That’s the gist of an event Facebook held today. “We’ve been working hard to simplify advertising on Facebook, streamlining the ad products we offer and also making them easier to use,” Facebook announced on the revamped Facebook for Business page, which now will become “the central destination for the news, information and inspiration that marketers can use to drive business results with Facebook.”

Facebook's Plans for Better Communication to Businesses

Facebook said it would start posting more frequently on its Facebook for Business blog starting with a post titled “News Feed FYI: A Window Into News Feed,” which provides a useful primer on News Feed and how it works.

The company will now share information about how its ranking algorithm works, rather than keeping that information relatively secret. This is great news for marketers, who at times have fretted that Facebook kept them in the dark when making changes.

Facebook uses an algorithm called EdgeRank to figure out which things you are probably most interested in seeing. EdgeRank uses lots of data points, such as the age of a post (new is better), its popularity, the closeness of your relationship with the person who posted it (if it’s your sibling or best friend, that’s different than if it’s someone you barely know) and so forth.

You can adjust your settings to change what you see, but it’s not so easy to figure out and generally a pain in the neck.

Read entire article Facebook Announces News Feed Changes, Gets More Transparent With Businesses on Hubspot