Facebook is one of the most popular and well known social media websites around. Thanks to the increase in social media marketing, Facebook is no longer a site for only personal use and businesses are jumping on the bandwagon and using it to promote themselves and engage with people all around the world. However, without some sort of engagement, the chances of you gaining customers from the page is unlikely. An engaging Facebook business page can help you take advantage of all this method of marketing has to offer.
Amanda Zantal-Wiener, writer for Hubspot, shares how to have an engaging Facebook page.
Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly
2 billion monthly active users.It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong.
If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand.