Login JOIN POMA

Engaging Employees Through Marketing - Ideas to Motivate Teams

Posted: April 21, 2020
[caption id="" align="alignright" width="459"] Image: Marketing Insider Group[/caption] Engaging employees and making them feel part of a team can be extremely important to brands. Providing a positive work environment, supportive leadership, and a culture of trust can increase employees' satisfaction at work, which in turn can impact the quality of their productivity and creativity. Engaging others outside the designated marketing department can be a great way to encourage new ideas and get everyone involved in the marketing of your brand. Having a vested interest in the message the company puts out can make them feel like they really matter to its success. Michael Brenner, CEO of Marketing Insider Group, shares how to engage your employees in marketing and ways to motivate your team.

Employee Engagement Via Marketing: 11 Ideas to Motivate Your Team

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments and teams involved in your marketing efforts and stirring up some enthusiasm for promoting your organization’s mission and values will help individuals to feel that they play an important part in the ultimate success of your business. So what are some of the best ways of triggering this enthusiasm and involving multiple teams in your marketing campaigns? Quick Takeaways:
  • Buy-in from different departments and enthusiasm in individual employees are essential for successful branding.
  • Getting your employees involved in marketing right from the conceptualization of a campaign gives them a sense of ownership.
  • Employee brand advocates will find novel and effective ways to reach customers and build a connect with them.

Are Your Employees Happy?

Before we discuss better way to engage employees, let’s delve on the point of it all. Why bother making your employees happy and chatty? Read the entire article, Employee Engagement Via Marketing: 11 Ideas to Motivate Your Team, on Marketing Insider Group.