Embracing the Digital Transformation
Posted: October 15, 2019
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The "digital transformation" of today is something that businesses should embrace in order to remain successful. But, it entails more than just having a website and Facebook presence. The digital transformation is the process of utilizing as many online platforms as you can to operate your business online. Websites, social media platforms, and maps are just a few of the platforms you should be taking advantage of to remain digitally relevant.
Kayla Carmicheal, staff writer for HubSpot, walks us through the steps to successfully getting on board with the digital transformation taking place.
Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't. Consumer buying behavior has drastically changed -- today, the majority of consumers are purchasing products online, including almost
70% of millennials.
In 2019, almost two-thirds of businesses (
64%) have a website. If you don't have one, you could be falling behind your online competition.
If your business is online, you're a part of the digital transformation. But it's not enough these days to just "be online". Businesses in 2019 that thrive are operating online -- with the aid of different apps, sites, and CRMs to help them out.
Read the entire article,
How to Get on Board With the Digital Transformation [+ Templates], on
HubSpot.