Emails that Stand Out From the Crowd

Posted: November 20, 2015

With the upcoming holiday season, the number of emails that are sent, in hopes to gain customers, will jump exponentially. Companies need to make sure their email stands out from the masses. Make sure  your emails get noticed, rather than lost. Leeyen Rogers, writer for Social Media Today, shares how to make your emails stand out from the others.

How to Make Your Emails Stand Out From the Pack in the Midst of Holiday Madness

Spooky costumes, turkeys, Black Friday sales, Christmas trees, and holiday music. Once Halloween hits, it’s holiday madness in the marketing world. It’s overwhelming when stores start advertising for Christmas shopping when Thanksgiving hasn’t even happened yet! Let’s take our holidays one holiday at a time, please. Marketing is an art of strategy, and brands shouldn’t wildly throw holiday-themed emails at their customers and see what sticks. The most festive time of the year is also the season where inboxes everywhere are being bombarded with holiday marketing emails. According to recent research from Yesmail that used data from the 2013 and 2014 holiday seasons more customers opened promotional emails. Even though the volume of emails sent increased by 46%, average open rates remained steady through the holidays. Email marketing still delivers the greatest return of any marketing tactic, reaping average returns of $44.25 for every $1 spent. This promising data shows that customers are more interested and engaged during this part of the year, and is an important marketing opportunity to capitalize on. Here is how to do email marketing right for the holidays, and stand out from the pack. Read the entire article How to Make Your Emails Stand Out From the Pack in the Midst of Holiday Madness on Social Media Today.