Email Marketing's Value to Customer Relationships
Posted: April 12, 2023
Social media dominates the conversation surrounding customer relationships, but email marketing is still a viable option for small businesses.
The article below discusses the data and return on investment for a consistent email strategy.
Middle-market companies are always looking for ways to grow their e-commerce presence and leverage their goods and services to increase their revenue. To establish closer relationships with their customers and cater to their diverse needs, companies are utilizing innovative email marketing strategies, such as automated messages and content optimization tools.
Email marketing can be an effective and lucrative marketing channel for many businesses, with a remarkable return on investment of $43.60 for every dollar spent, according to the Data & Marketing Association.
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How your business can leverage email marketing for closer customer relationships."