Email Marketing in 2017
Posted: April 18, 2017
Julie Chomiak, writer for Social Media Today, shares 2017 email marketing best practices.
5 Email Marketing Best Practices for 2017
Email marketing is a tried and true method for engaging customers and attracting sales. It's also cost-effective and easy to use; it's no wonder that it's remained a
top marketing asset for businesses large and small.
Yet, like every marketing endeavor, email adapts to changing customer preferences year after year. Now that we're well into 2017, it's time to address the latest email marketing best practices.
While email marketing is iterative, and subjective based on a business's industry and niche, here are five email marketing best practices that every small business needs to be aware of.
1. Customize the “from" line
With how advanced personalization has become, it's about time you got rid of the old “do not reply" email senders and replaced them with personalized and branded addresses. A real name, such as John Smith, or a Customer Service at Vistaprint Digital, shows the reader an email is from a trusted or valued sender. That's often half the battle in getting someone to open your email.
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5 Email Marketing Best Practices for 2017 on
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Email marketing has been around for many years and is still one of the most popular forms of marketing. However, like most types of content marketing, email marketing has had to make some adaptations in order to keep up with the ever-changing marketing world. Following these best practices can help ensure you have a successful email marketing strategy in 2017.