Email Marketing Best Practices for 2020

Posted: December 03, 2019

Despite the buzz that social media creates, email still remains a key player in successful marketing plans. Outdated email marketing strategies won't be effective, though, so it's time to reevaluate and update your campaign. Creating emails that actually connect with your recipients, rather than just generic sales offers, can help reduce your chance of being marked as spam – and they're also more appealing. Following these guidelines can help you know what works and what doesn't. Kimberly Grimms, freelance contributor to Social Media Today, shares email marketing best practices for 2020.

9 Email Marketing Best Practices for 2020

Everybody might be talking about witty tweets, quick-tip videos, and memorable memes - but there's one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever left unopened. In March 2019, spam messages accounted for 56% of global email traffic. The challenge, then, is to develop email campaigns that are as appealing and informative as other marketing tools which are more heavily consumed in this age of social media and apps. Times have changed, and so have email marketing trends - and as such, you need to know what works and what doesn't. Here's a roundup of twelve effective email marketing tactics that you should be aware of heading into 2020. Read the entire article, 9 Email Marketing Best Practices for 2020, on Social Media Today.