Email Marketing Benefits
Posted: February 25, 2020
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Email marketing is not dead, contrary to popular belief. It may be surprising to find out that a large number of Millenials still prefer email communications from businesses. Email campaigns can really provide benefits that are often impossible with other forms of marketing. From personalization to cost-effectiveness, email marketing still wins the prize for key advantages over other forms of marketing campaigns. Knowing how to use them effectively can really help increase your return on investment.
Rebecca White, Junior Staff Writer for the HubSpot Marketing, Sales, and Service Blogs, shares the benefits of email marketing that your team should know.
As a marketer, you might've heard coworkers talking around the watercooler about how
email marketing is dead. It's been a common concern for many marketing departments.
Well, I'm here to let you know that you don't have to worry because email marketing is still going strong.
In fact,
40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and
73% of millennials prefer communications from businesses to come via email.
Furthermore,
99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.
As marketers, we can't ignore these statistics. That's why it's important to develop a strong email marketing strategy.
Below, let's review the top benefits of email marketing, which show why it's one of the most effective marketing tactics.
Read the entire article,
12 Benefits of Email Marketing Your Marketing Team Must Know, on
HubSpot.