Elements of Effective Email Subjects
Posted: May 27, 2014
The subject line is one of the first things that gets noticed when an email is received. If it's too generic, too cryptic or just too boring, it will most likely be deleted. Create attention grabbing, highly effect email subject lines with these helpful tips.
The subject line is one of the first things that gets noticed when an email is received. If it's too generic, too cryptic or just too boring, it will most likely be deleted. Create attention grabbing, highly effect email subject lines with these helpful tips.
Matt Burke, writer for Hubspot, shares easy ways to create effective email subjects.
Email subject lines.
There are a couple of camps you may find yourself in when drafting that oh-so-important sentence:
- Maybe you spend no time at all, and think it’s better to just get the email sent.
- Maybe you spend twice the amount of time you did on the actual email struggling to come up with a witty sentence to increase your open rates.
- Or maybe, you don’t know what the hell you’re doing one way or the other.
But, fear not! There are many ways to produce effective, click-worthy email subject lines, and none of them involve misleading your reader or an excess of exclamation points.
1) Length
This is an important factor to a winning email subject line. You need to make sure you’re able to quickly, and succinctly peak your audience’s interest, and you don’t have much time or space to do so.
Read the entire article on Hubspot.