Elements for Brand Building Through Social Media

Posted: May 26, 2014

Building any type of brand through a social media presence takes time and effort. It's not going to happen overnight, and there's no quick way to get followers or likes. These three key elements can lend a hand with brand building through social media.

Building any type of brand through a social media presence takes time and effort. It's not going to happen overnight, and there's no quick way to get followers or likes. These three key elements can lend a hand with brand building through social media.

Andrew Hutchinson, writer for Social Media Today, shares elements that you can use to build your brand online.

Three Key Elements in Building Your Brand Through Social Media

I have a confession to make – I don’t know anything about cars. I mean, I know the basics - I can change a tyre, change the oil (probably) - but if my car breaks down and I lift the hood, I may as well be looking at a DNA chain under a microscope, I’ve got no idea.

For me, getting the right mechanic is crucial. I need someone I can trust, someone I know isn’t going to screw me over just because they can, and finding a good one is tough. Most will tell you that you need to replace this and that and you have no idea, you just nod and try to look like you get it, then you pay the bill. It’s of huge value to me to have a good, reliable business to fix my car. That’s their place in my world, that’s where I need them, and it raises an interesting question for other businesses – where is your place in your consumers’ world?

This is one of the key things that the expanded relevance of social media can help you answer, by building a solid, reliable and helpful presence, and working to establish your value in the client relationship. Here are three key elements to help achieve that goal.

Read the entire article Three Key Elements in Building Your Brand Through Social Media on Social Media Today.