Eight Ways to Promote Positive Customer Reviews
Posted: July 24, 2018
When purchasing something online or doing business with a company, potential customers often rely on reviews and previous customer testimonies. One bad review can cause the potential buyer to think twice about doing business with you. Use these eight strategies to encourage happy customers to leave reviews and promote those positive reviews to increase business.
Sophia Bernazzani, writer for Hubspot, shares how to promote positive reviews on your site.
There are a lot of factors that go into a customer's decision to make a purchase from your company.
And nowadays, when it's fast and easy to make purchases online without ever connecting with a sales rep, the internet does the selling for you -- and that can have a huge impact on if a customer purchases from you or not.
The fact of the matter is, your company's best marketers and sales reps aren't your employees -- they're your customers.
According to BrightLocal,
85% of consumers trust online reviews are much as personal recommendations -- the single
most trustworthy and credible source of "advertising" out there. And
HubSpot Research found that 60% of consumers believed customer reviews were either trustworthy or very trustworthy -- meaning that businesses that can accumulate positive reviews had a good chance of them helping a customer make a purchase decision.
Read the entire article
8 Strategies to Promote Positive Customer Reviews for Your Brand or Business on Hubspot.