Effective and Free Social Content Promotion Tips
Posted: March 05, 2019
Sharing social media content is a great way to spread the word about a brand, and word-of-mouth is still the best marketing tool available. If you think that sharing content is no longer an effective way to market, think again. Not only can it increase the reach of your message, but it also has the potential to bring new customers and followers your way and elevates the credibility of your brand. These tips will help you create content worth sharing and give you ideas on how to share to maximize your social promotion.
Barry Feldman, successful online marketer and contributor to Social Media Today, shares 51 tips for effective and free content promotion.
In recent years, I’ve seen a steady increase in the amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction - I regularly hear responses like:
- Social media takes too much time - My response: Yes, social media takes time. Everything takes too much time if you’re unable to realize its potential benefits. And everything’s worth the time when you make it work.
- Social sharing is declining - My response: True statement. As brands relentlessly blitz social media, you have to create remarkably valuable content and promote it to succeed.
- Social shares are a vanity factor that means little or nothing to our brand - My response: Yes, of course it’s difficult to place a dollar value on social shares, but no, social sharing means a lot to your brand.
Social shares are a component of the digital content marketing ecosystem with interrelated elements that impact each other.
Notably, social shares can:
- Increase the reach of your content
- Increase the credibility of your message
- Win your brand new followers, fans, and possibly referral sources
- Reach other content creators who may publish your ideas, cite your brand, and create links to your website and blog, which…
- Improves your search engine rankings
Finally, and above all:
When you learn how to get people to share your content, you leverage (arguably) one of the most effective tactics in digital marketing, and indisputably, the least expensive content promotion channel.
Word-of-mouth (WOM) is, and always will be, the most effective form of marketing. I’ll spare you the usual pile of stats and summarize in two lines:
- Ads and messages coming directly from brands are received with skepticism
- Recommendations and endorsements from friends and like-minded peers have a trust factor that boosts conversion
Read the entire article,
51 Tips for Effective and Free Content Promotion, on
Social Media Today.