Don't Ignore Social Media

Social media helps brands get their message out every single day. From posting new product images on Instagram to having fan pages on Facebook, social media is a core factor of effective marketing. Make sure that you have a strong social media strategy to ensure the most brand exposure.

Monica Jade Romeri, Principal of Darwin Digital Content, shares why your brand needs to have a good social media strategy.

A Sound Social Media Strategy Is Imperative

Brands who ignore social media do so at their own peril.  Although the business world seems to have accepted social media as a viable marketing channel, many organizations completely lack or struggle with social media strategy.  Winning social media marketing is not solely brand-focused; it is about captivating your social audience, engaging your social prospects and delivering real value—in the form of your own original content as well as the high-quality content of others, which you have curated from trusted, industry-leading sources.  The social media landscape is a vast, loud and often chaotic place; breaking through the noise and reaching your captive audience requires a sound social media strategy.

Social Media Has Grown Up

Current marketing trends highlight the reality that social media is serious business; social media as a marketing channel has matured and gained credibility.  Major brands are working harder than ever to engage their prospects on various channels, including social media.

Read the entire article A Sound Social Media Strategy Is Imperative on Social Media Today.