Do Keywords Still Matter in B2B Marketing?
Posted: October 06, 2020
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Old habits die hard — it's an age-old saying that is still relevant because it's so true. It's not common for marketing habits to need broken, but one area that might is the use of keywords. With Google's BERT update, they caused a lot of marketing confusion - especially for keyword experts, since BERT made it almost impossible to use keywords to rank higher in Google's search. Keywords are still very important when marketing, but not in the way most SEO-focused marketers are used to using them. Learn where keywords matter and how to use them to effectively when creating your marketing content.
Michael Brenner, CEO and Founder of Marketing Insider Group, shares insight on properly using keywords for marketing.
Breaking a long-term habit is one of the most challenging things you’ll ever do.
Have you ever seen someone try to change another person’s diehard opinion?
Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades.
Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now.
We’re coming up on the one-year anniversary of Google’s infamous
BERT update. Google even called BERT the “most important update in five years.”
At the time, SEO specialists and marketers were stumped. They couldn’t formulate a proper reaction to BERT – but that’s the whole point.
BERT wasn’t a blip in the system. It’s a sign of things to come: a world where keywords matter less than they once did.
But it’s a little more complex than that. Keywords still matter – a lot actually – but not in the way most marketers use them.
Read the entire article,
Do Keywords Still Matter? What B2B Marketers Need to Know in 2020, on
Marketing Insider Group.