Digital Marketing for Authors and Writers
Posted: September 10, 2019
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Writing a book is often a real labor of love. Finishing can be cause for celebration and the time for a sigh of relief. But, the down time doesn't last very long....now comes the marketing. Whether self-published or with the aid of a publisher, you'll still find yourself doing a lot of the marketing and promotion of the book. Fortunately, with the age of digital marketing, getting the word out about your new work can be a bit easier and help you get it in readers' hands.
Ali Hale, freelance contributor to Daily Writing Tips, shares tips to help book authors with digital marketing.
Whether you’re self-publishing a book, or you’ve got a deal with a traditional publisher, you’re going to need to do a lot of the marketing.
Unless you’re an A-List author, your publisher isn’t going to have the budget to spend a lot on promoting you and your book.
Twenty years ago, marketing a new book might have involved radio interviews, local book signings, perhaps even talks or festival appearances. These days, most book marketing takes place online.
If you see yourself as more of a writer than a digital marketer – and pretty much all authors do! – then you might feel rather daunted by the prospect of promoting your book, especially if you don’t feel especially technologically adept. You may also feel a little shy or diffident about self-promotion, or worried that you’re going to come across as pushy or spammy.
You might also worry that it’s going to be hugely expensive. After all, if you want a website, that’s going to cost hundreds of pounds … right?
The good news is that marketing your book online doesn’t involve lots of technical complexity, and definitely doesn’t mean spamming people with “buy my book!” messages. It also doesn’t need to cost you much at all.
Read the entire article,
Digital Marketing Guide for Book Authors and Writers, on
Daily Writing Tips.