Digital and Content Marketing Predictions for 2019 and Beyond
Posted: November 13, 2018
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It's clear that digital and content marketing are here to stay. Although there are frequent changes in the best way to utilize the strategies, they still remain among the most popular marketing techniques. Keeping up with new trends will help ensure that you're making the most of your digital marketing strategies.
Michael Brenner, CEO of Marketing Insider Group, shares his predictions for the upcoming trends that will affect digital marketing in 2019 and beyond.
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.
During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2019 and beyond?
My 2019 Content Marketing Prediction
There are 2 major trends in the content marketing industry I think everyone will be talking about. The first is AI. We will begin to realize the opportunity of an
AI-driven content marketing strategy. If 60-70% of the content we create goes unused, AI will begin to force us to reconsider what we create and why.
Second is
employee activation. AI will tell us what to create, but our best storytellers are our existing employees from across the business. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content.
This is the paradox of AI. The more the robots tell us what to do, the more we will need our internal experts to create and share that content.
There are a few things we’re pretty clear about. Content marketing isn’t going to go anywhere for a while for sure. But what other digital marketing trends might we see as we head towards 2020?
Read the entire article,
The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond, at
Marketing Insider Group.